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no change without attitude change
Our partnership has enormous knowledge of awareness raising techniques. Increasingly, aid donors are realising that public acceptance is the factor that determines success or failure of development and reform projects. Hence public awareness components now feature in many development plans. Contractors based in the major specialised fields, such as engineering or environment, do not usually have such a skills base. mpi can fill this niche
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our experience
- Creating formats for the first BBC radio development initiative for Russia - Marshall Plan of the Mind, 1992-1993
- Creating, presenting and producing a multi-media campaign (tv, radio, print) on agricultural reform in Ukraine, 1993-1994
- Adapting a similar radio and print campaign for Russia, 1994-1995
- "An ABC of Small Business" educational radio series and leaflets, Ukraine, 1995
- "Market with a Human Face" radio series on creating a civil society, Ukraine, 1996
- Managing media component of EU pan-NIS and Mongolia Environmental Awareness Raising Programme, three years over 13 countries, 1997-1999
- Media component, World Bank "Communicating Judicial Reform" project, Georgia, 2001-2002
- Publicity and awareness raising for EU "Support for New Regional Environmental Centres", Russia, Caucasus, Central Asia, 2001-2002
- Awareness raising about EU environmental standards in Constanza, Romania, 2001-2002
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