why be media friendly?

Across the world, governments, corporations and non-governmental organisations give top priority to pushing their message to their audiences. 

Scientists and academics increasingly need to spread their message to get funding for their research and gain increased public understanding of their work.

The media is the key vehicle for this, but working with it can often prove challenging.

Media Players International offers governments, universities, companies and NGOs help in becoming more media friendly. We have devised hands-on media skills workshops that help our clients to face the media with confidence.

Our clients appreciate the way we tailor our training to their individual needs, and are increasingly asking us to return.

mpi PR and media skills training

• UK 2007-ongoing: media skills training for private companies, public administration and leading universities
• Ukraine 2008: Training Ukrainian NGOs in PR and media skills
• Belgium 2006: Media skills/message development, ERTICO public/private company
• Macedonia 2006: Training of Trainers in Media skills for NGOs, Macedonian Institute for Media
• Georgia, Armenia, Azerbaijan, 2004-2006. Media relations and communications workshops for diversity NGOs and staff of the Georgian Parliament
• Paris 2005: Crisis and High Impact Communications workshop for nuclear industry communicators at the annual PIME awards ceremony
• Vienna 2005: High Impact Communications workshop for the communications team of the UN International Atomic Energy Agency (IAEA)
• Caucasus, Central Asia, Russia 2001-2: advising New Regional Environmental Centres on media relations, information and publicity management
• Georgia 2001: social advertising seminar for an NGO involved in World Bank Communicating Judicial Reform project