MEDIA TRAINING

Traditional media – TV, radio and print – still wield enormous influence, in spite of the growing impact of social media.

If you want your message to be heard and to face the camera or the microphone with confidence, you need to understand how journalists think and work. We firmly believe that one learns best by doing, and we always give our participants ample time to practise what we preach. Our training culminates in mock TV/radio interviews prepared for each individual based on a pre-course questionnaire. We don’t believe in ‘learning by humiliation’, and always give feedback in a constructive and supportive atmosphere.

“All the exercises were highly tailored, which was so much more helpful than generic exercises would have been.”
Becky Heaver, Psychology PhD, University of Sussex

At our media workshops you will learn:

What makes a good media story
How to identify media-friendly elements in your work and ‘package’ them for journalists
How to stop your press releases going into the junk folder
How to prepare yourself for media interviews
How to handle difficult or hostile questions
How to use your voice and body language to leave a positive impression

We have media-trained universities, companies and organisations, and charities adapting the length and content of our training packages to their requirements. We usually offer a standard offline one day group workshop, but can also offer shorter courses or individual training. Our online media course can be delivered via Zoom in one day or in two consecutive half-day sessions.

“Excellent ability of the trainers to explain the different and strange world of the media as accessible and manageable.”
Dr Athanasia Chalari, the Hellenic Observatory, LSE